7NEWS rolls out Nationwide ‘Connecting You’ brand push anchored in trust and relevance
7NEWS has launched its new brand campaign. “Connecting You” is out to capture the spirit of the Seven Network’s deep links to communities across the country.
Live this week across broadcast, radio, digital, social and out-of-home, “Connecting You” is supported by a suite of creative assets, including TV commercials, presenter vignettes and behind-the-scenes content that reflects the heart of 7NEWS – to inform, support and stand up for Australians in every corner of Australia, every day.
The campaign features emotional reflections from the 7NEWS anchors and senior correspondents representing each state – including Perth’s Rick Ardon and Susannah Carr joined by presenters Tim McMillan, Angela Tsun, Samantha Jolly, Ryan Daniels and Adrian Barich.
Seven’s Network Director of News and Current Affairs, Ray Kuka, said: “Whether it’s breaking developments, local victories, or the major events that move us all, the campaign highlights the power of connection – between journalist and viewer, newsroom and community, screen and real life, and the role 7NEWS plays in keeping people in the know, part of their communities, and connected to the facts and decision-makers.”
Kuka, said: “More than a tagline, Connecting You is a promise. It positions 7NEWS as the essential link between people and what matters most – news that affects their families, their communities and their futures.
“Our journalists live and work in the communities they report on. Connecting You honours that deep local connection, while reinforcing the national strength of a brand trusted by millions. At a time when trust, relevance and clarity matter more than ever, Connecting You reflects not just the service 7NEWS provides – but why it matters.
“The truth has never mattered more, and nothing beats the detail and credibility that comes from our reporters in the thick of it. Not making calls from behind a desk or guessing from an internet search – out there, front and centre, connecting viewers with the facts and the pictures.
“Whether reporting from the field or delivering the day’s headlines, our journalists represent the connection 7NEWS has built with viewers over decades – locally, statewide and nationally.”
7NEWS Perth’s Susannah Carr said: “Trust is everything in news. The connection we have with our viewers has been built over time – story by story, bulletin by bulletin. At 7NEWS, we don’t just deliver the facts – we help make sense of them. We’re here to support, to explain and to be that reassuring presence through the highs and the heartbreaks.”
7NEWS Perth’s Rick Ardon said: “For decades, we’ve had the privilege of bringing the big stories into West Australian homes – but it’s the everyday moments, the local wins and challenges, that really connect us. We’re part of this community, and every night we aim to reflect its spirit, strength and resilience with compassion and clarity.”
7NEWS network anchor Michael Usher said: “If we don’t connect with anyone watching our news or interviews, we haven’t done our jobs properly. Connecting you is so simple but so important – letting you know what it means, why it’s important, why we should care is all part of the most fundamental reason we do what we do.”
7NEWS is Australia’s most-watched news service, delivering breaking news, analysis and stories that matter to millions across metro and regional markets every day.
“With award-winning journalists across every state and territory, 7NEWS is committed to delivering timely, credible journalism on every platform, around the clock,” said Kuka.
Seven’s market-leading news and current affairs programs built their audiences in the first half of 2025. In Western Australia:
• 7NEWS is Western Australia’s most-watched nightly news, up 3% year-on-year. Average monthly reach 917 thousand. National audience per night 160 thousand.
• Sunrise is the #1 breakfast program, and up 4% year-on-year. Reaching 468 thousand Western Australian’s on average every month. WA audience 53,000.
• Weekend Sunrise is also #1 at breakfast and up 3% year on year. WA monthly reach 320 thousand. WA audience 46,000. #1 weekend breakfast program.
• The Morning Show is #1 in the mornings and up 3% year on year. WA monthly reach 343 thousand. WA audience 30,000.
• In regional Western Australia, 7NEWS has one of the most dominant 6.00pm bulletins in the country, with an average Total TV audience of more than 41 thousand, more than tripling the opposition.
Source: VOZ 5.0. Total TV audience based on con7 CYTD to 24 June 2025, unless specified otherwise. Shares based on 6am to midnight CYTD to 26 June unless specified otherwise. Ranking based on total TV reach unless specified otherwise.