MyPlace extends sponsorship to include West Coast Eagles AFLW team
The West Coast Eagles have announced the extension of their partnership with MyPlace to now include sponsorship of the club’s AFLW team.
This expansion reflects MyPlace’s ongoing commitment to Australian sport and its dedication to supporting the growth of women’s football.
“We’re thrilled to have MyPlace expand their partnership to incorporate our AFLW program,” West Coast Eagles CEO Don Pyke said.
“This expansion shows MyPlace’s passion and dedication to advancing women’s sport, and we look forward to working with them in a club-wide capacity going forward.”
As part of the extended partnership, MyPlace branding will feature on key media assets including the AFLW media polo and the media wall, enhancing visibility across press conferences, interviews, and digital content.
This strategic move aligns with MyPlace’s broader brand vision to champion inclusivity and community engagement through sport.
MyPlace Managing Director David Devoy, said: “Expanding the partnership with West Coast Eagles highlights the shared values between the two iconic brands.
“More than 35 years ago we started in the garage of a suburban Perth home, today we a national outfit that leads in our sector, we know what it takes to build a brand from the ground up.
“We want to see the AFLW continue to grow and are excited to play a role in its success. This is about supporting opportunities for women in sport and connect with communities across Australia.
“As a proud Australian manufacturer, delivering energy efficient, affordable smart home air conditioning and home smarts technology, we are committed to doing our part to support the advancement our national sport.”
By backing the AFLW, MyPlace is helping to elevate the profile of female athletes and contribute to the continued development of women’s sport in Australia.
The West Coast Eagles welcome the strengthened partnership, which will play a vital role in supporting the AFLW program and its future success.
Together, MyPlace and the West Coast Eagles are driving positive change and setting a strong example of corporate support for women in sport.