Wunderman Thompson Perth wins competitive pitch process for Steel Blue’s national & international strategy and creative

Steel Blue, Australia’s leading manufacturer of safety boots, has appointed Wunderman Thompson Perth to manage its national and international strategy and creative.

The partnership follows a strong surge in demand for Steel Blue boots, which has experienced record sales and revenue growth of 20% over the past 12 months.

Garry Johnson (pictured), Steel Blue CEO, said: “We felt Wunderman Thompson’s fresh approach, global network, and strong capabilities made the agency the right fit for us as we look to further grow our legendary brand.”

As part of this appointment, Wunderman Thompson will work with its international network counterparts in the US and Europe to deliver strategic insights and creative thinking that aligns with the requirements across local markets.

Gavin Bain, Managing Director at Wunderman Thompson Perth, said: “To be working with a WA-based icon like Steel Blue is super exciting. I’m looking forward to leveraging the creative, experience and technology expertise of the team here in Perth and globally so that we can inspire further growth for Steel Blue.”

Johnson added: “We look forward to kicking some goals together through a strong and transparent partnership.”

The integrated brand campaign led by Wunderman Thompson Perth is set to launch in early 2022.