Wunderman Thompson Perth goes back-to-back at Siren Awards for the West Australian Ballet
Wunderman Thompson Perth, has scooped back-to-back Siren Awards rounds, with their latest radio campaign “Dracula Comes to the Crown”, promoting the West Australian Ballet season of Dracula. The agency previously won Round 2 for its Anglicare WA, Winter Appeal campaign. Soundbyte and Nova Entertainment Perth also picked up highly commended recognition.
The 30 second ad called “The Buffet” by Matt Wilson (pictured left) and Luke Williams (pictured right), was awarded overall and single winner with its humorous take on Dracula phoning Crown to enquire about their international buffet.
“Dracula Comes to the Crown” was the campaign winner and is a light-hearted take on the legendary vampire enjoying a stay at the modern hotel.
Two more ads from the same campaign, “Bloody Mary” and “The Room”, were highly commended in the single winner category. Sound engineer Brad Habib from Soundbyte studio also picked up a highly commended in the craft category for “Bloody Mary”.
Wilson said: “We’re pretty humbled to win back-to-back rounds in these great awards. Radio is the ultimate ‘theatre of the mind’ medium. You have 30-seconds to transport the listener somewhere interesting.”
Joan Warner, chief executive officer of industry body Commercial Radio Australia, said: “Once again we can see how creative and clever radio advertising can support the live arts and entertainment industry to reach their audiences”.
Sound engineer Timothy Bridge from Sonar was the craft winner for radio ad “Guy/Fire”, part of the Consideration Radio campaign for NRMA Insurance.
The Monkeys agency creatives, Barnaby Packham and Danny Pattison were highly commended in the campaign category for “Consideration Radio” and in the single category for the ad ‘Guy/Fire’.
Timothy Bridge was also highly commended in the craft category for the ads “Peter/Flood” and “Judy/Earthquake” in the campaign.
Magnus Newman and Drew Barrett from NOVA Entertainment’s CREATE were highly commended in the campaign category for the “Ask Nicely” campaign for the brand Crimsafe. Ralph van Dijk from agency Eardrum, was also highly commended in the campaign category “No Dramas” for the brand BizCover.
Winning entries from each round are entered into the 2022 Gold Siren Awards, with the winner to be announced in May 2022. Round 4 of the 2022 Siren Awards is now open, with entries closing on November 6, 2021.
11 Comments
No surprise. Bloody good aye. More brilliant work from the hottest team in Perth, congrats gents.
Has two in a row been done before?
Would love to see some brilliant work for WT’s key clients – Synergy and Western Power, rather than just the pro bono ones.
Great spots though!
Hi there ‘Here’s an idea’. Suzanne from the ballet here – not pro bono in any way shape or form. Paid for both the creativity and the media buy. Cheers
@Here’s an idea – That’s hilarious. You think Synergy would approve anything remotely award-worthy? Ever worked on them? Why throw shade like this? Most of the best work in this town in proactive from the creatives, if you don’t understand why, you haven’t been paying attention. How many awards have you won for large corporate clients? I think I know the answer.
The best Creative in Perth for the last 5-years easily.
Hey, don’t forget about old mate Lukey. Very talented fella with a big future ahead of him. Huge, you might say. And the Flock of Seagulls hair… *chef’s kiss
Yeah carn buoyz!
More awards won than a delicious drop of $26.99 slab of Rivs. Congrats legends, cracking a few tinnies for you both.
These boys are really making good work in little old Perth… wonder what’s next.
Love you boys. Pouring a pint for you as we speak. Yes. At 8.40am on a Friday morning.