Media Tonic has announced the appointment of Warwick Kingston as Director and Co-owner, joining founding Directors David Fare and Mark Treasure. This also marks the first addition to Directorship & Ownership since Media Tonic was established seventeen years ago.
Over the last 5 years, Kingston has played a leading role in the growth of Media Tonic’s digital media business, which has leaped ahead since their appointment to exclusively represent Yahoo! in Perth, four years ago. In 2021 that representation was extended to the South Australian market. New partnerships with agencies there have already enlarged the Yahoo! footprint.
Fare, says the appointment reflects the importance of the digital media side of the business and confidence in Warwick’s knowledge and ability to drive this growth. “It’s not just his skill set, it’s who he is as a person and how closely he aligns with our values. And every year digital is a bigger share of our business.”
Kingston cites the bright future for digital as well as the working culture at Media Tonic. He said: “It’s a trusted brand in the market, thanks to premium assets and many years’ diligent work by David, Mark and the great team at Media Tonic. I’m really looking forward to the next phase of our Business and continuing to work alongside our Media Tonic team to deliver first class results for our great clients, agencies and product partners.”