Upskill in CX with AdSchool’s Experience Strategy & Design course

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Upskill in CX with AdSchool’s Experience Strategy & Design course

AdSchool’s Experience Strategy and Design course – a deep dive into best-practice customer experience – is running in Perth from August 26 over six weeks and is currently taking registrations.

 

The interactive course is a must for anyone in advertising or marketing who is keen to learn how to develop an outstanding customer experience strategy from start to finish, and acquire the tools and confidence to lead the powerful CX experience with clients and colleagues.

The two-hour-a-week program takes place in both virtual and live-session format combining video lectures from top industry leaders, in-person tutorials and assessments. Participants will put theory into action and prepare and present their ideas in a compelling way.

Live session facilitators include Performics MercerBell Executive Strategy & Digital Director Brad Bennett, Marketforce Chief Experience Officer Anne Hallam (pictured) and R/GA Experience Strategy Director Stephen Naimo.

They will be joined by some of the best CX strategy executives in the country for the course’s virtual sessions, including CHE Proximity’s Chief Experience Officer, Nicole Flinton Ferraro, R/GA Creative Director Darragh O’Connel, VMLY&R Head of Strategy Craig Page, and VCCP Customer Experience Director Beth Duddy.

WA course facilitator Anne Hallam said participants will leave with a sound knowledge of the fundamentals required for preparing and implementing a winning CX strategy.

“Experience Strategy and Design simply and clearly takes participants through how to map the entire customer experience, covering all-important elements like methodology, empathy, strategic planning and insights, and design,” she said.

“You’ll learn how to build a picture of your audience’s goals, needs and behaviours, better understanding the role of martech and data in delivering world-class customer experiences, explore the role creativity plays in the brand experience, and turn your learnings into a plan that will both satisfy the customer and build their brand.”

Full details here.