THREE CAMPAIGNS YOU HAVEN’T SEEN BUT SHOULD: Matt Wilson’s 2019 SPIKES ASIA WRAP

Matt Wilson, Senior Copywriter at the Brand Agency Perth and co-creator of Foodbank’s Hungry Puffs campaign wraps up his highlights from Spikes Asia 2019.

I could write a whole blog about Hainanese chicken rice and the fact that I wasn’t built for humidity or spicy food, but you’d probably rather see some kick ass work filled with interesting cultural nuances from across the APAC region, much of which you probably haven’t seen until now.

BRAND EXPERIENCE AND ACTIVATION : ‘The Open Door Project’, for The Millennium School, by FCB India, Delhi, India.

DIRECT : ‘UCB Agrobanking’, for UCB UCash, by GREY Bangladesh, Dhaka, Bangladesh.

ECOMMERCE : ‘Hagglebot’, for Flipkart Internet Pvt Ltd, by Dentsu Webchutney, Bangalore, India

BONUS ROUND : This is an oldie but a goodie, created by Spikes Jury President Josy Paul, Chairman & Chief Creative Officer, BBDO India. It was created in 2014 and if you haven’t seen it yet, you should.

Don’t be surprised if the global trend towards ‘social good’ campaigns see’s countries like India and Bangladesh continue to rise in award show prominence over the coming years. Hopefully the great work being produced also helps to swing the pendulum and improve the lives of many people along the way.