The West Australian launches new brand campaign ahead of 190th celebrations
Across the WA Day long weekend, The West Australian marked its 190th year by launching a new brand campaign that evokes passion and pride in the shared history of all West Australians.
This incredible milestone will be celebrated with a number of exciting initiatives – from special publications, editorial content and competitions, to trade and reader events and exhibitions. These initiatives are scheduled to take place between June and December, and are inspired by the idea that there is always a story.
As part of this concept, The West Australian has created a series of short videos in which every day West Australians share their recollections of a moment in time, a place, a person, or even a feeling. In the re-telling of their stories, we are reminded that this is part of who we are. They are ‘the stories that make us.’ An integrated campaign across TV, press, online and radio will reinforce this message.
The videos cover a wide range of captivating stories from the scandalous Miss Universe stage collapse of 1979, to John Worsfold’s firsthand account of the West Coast Eagles’ inaugural premiership in 1992.
They also highlight some classic local tales all Sandgropers will appreciate, such as the great Perth hailstorm of 2010, Justin Langer’s tips on crabbing in Mandurah, and even the origin of a beloved West Aussie treat, the conti roll.
A dedicated page has been created on thewest.com.au/190Years showcasing the videos and this will also be home to all 190th-anniversary content.
The West Australian is also publishing a special four-part magazine series – 190 years of The West Australian. Every Saturday from 10 June until 1 July, a 48-page glossy magazine will be released, each celebrating a different aspect of our history.
Presenting partner Roy Hill and supporting partners Rio Tinto and BHP will share the stories of the people you can’t forget, the pictures that told a thousand words, the front pages that brought breaking news from around the world, and the sporting moments you’ll always remember.
Each magazine will be published as four separate online multi-page features which will be released every Monday from 12 June and be available at 190years.thewest.com.au.
The West Australian is proud to be celebrating 190 years of being at the heart of Western Australian stories.
On Thursday the 1st of June, the Seven West Media staff gathered for a special morning tea to commemorate the significant occasion. Seven West Media WA, Chief Executive Officer, Maryna Fewster, and Editor-in-chief, Anthony De Ceglie addressed staff reflecting on the company’s rich history with an eye on the future.
De Ceglie said: “As we celebrate our 190-year milestone, it’s simply awe-inspiring to know that The West Australian newspaper has an unbroken chain of publishing that reaches back almost two centuries.
“I’m proud to be carrying the baton as the editor-in-chief during such a major milestone celebration.
“For 190 years we’ve informed, shocked, thrilled, entertained, inspired and supported WA.
“It’s exciting to highlight the journey we’ve been on, and be part of the direction we’re heading.”
Credits
Seven West Media
Chief Marketing Officer – Kate Molinari
Marketing Manager – Tanya Bartlett
Senior Promotions Producer – Lal Perera
Promotions Producer – Ngan Truong
Wildlings Creative
Creative Partner – Pat Lennox
Creative Partner – Ben Green
Client Partner – Nicole Lennox
