The Marketing Mix to help launch WA not-for-profit ‘Sideffect’ Australia-wide

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The Marketing Mix to help launch WA not-for-profit ‘Sideffect’ Australia-wide

Sideffect, a WA based not-for-profit, has engaged local full-service agency The Marketing Mix (TMM) to launch them into market both state and nationwide.


Sideffect was started by WA father Rodney Bridge, after the death of his talented and generous son, Preston, who died at the age of 16 after taking a synthetic form of LSD in 2013.

The new organisation seeks to educate youth on substance awareness and bring early intervention and harm minimisation strategies to schools and communities all across Australia.

“We really needed to get some help around a number of areas, from research through to dealing with the corporate market to ensure we are delivering an outcome for our stakeholders and our sponsors,” said Bridge. “It’s an exciting time for us and the engagement of TMM was probably the only thing left we needed to lock away.”

Managing Director at TMM, Chris McCarthy said, “I have known Rod for some time, with quite a few moments bringing us together. Rod has a maturing not-for-profit model with at least five projects that will be both mind-blowing and a game changer in the fight against drug awareness in our society. It’s all very left field but utterly brilliant. There is no reason some of these projects cannot be globalised, our team can’t wait to get involved.”

In the immediate future is the launch of the Sideffect Alert App, which is entering trial stage, followed by an online game aimed at the students and parents. This game is currently being developed in conjunction with the Edith Cowan University Simulation centre in Joondalup.