The Brand Agency launches new initiative allowing staff to work remotely
In a further step to provide best in market benefits to its team members, The Brand Agency has launched a new remote work initiative.
The initiative is available to all the agency’s team members and allows them to work for The Brand Agency, remotely from overseas or interstate for up to four weeks at any given time.
Natalie Pearson, Group HR Manager, said: “As most organisations did, when the pandemic first hit, we introduced a flexible working policy across our three offices, with team members working from home, in the office or a combination of both. This way of working will stay with us forever and has been a change for good, both for the team, our creativity as an agency and the productivity of our business.”
“The introduction of our remote work initiative is the natural next step to provide team members with even more flexibility in their lives. Ultimately our people want to travel for extended periods, or they simply need to live in different parts of the world for various reasons. We see it as our responsibility to facilitate this. Already we have people working overseas for the foreseeable future and other team members have booked extended leave in Italy, Singapore, Spain and in the UK to see family and travel, whilst continuing to work from those countries for the agency. This is great for them and for The Brand Agency as well.”
Image caption: Brand Agency Designer Emma Lilliman, currently working from the Kimberley.
5 Comments
Well done brand. About time an agency in Perth did this. We are losing too many talented people to other industries and things like this helps to stem the flow.
I think you’d be surprised at how many agencies are already offering this. In fact, I thought it would’ve been a pretty obvious ‘initiative’ coming off the back of how most agencies have adjusted during the Covid era.
A bolder move would be to allow 100% remote on a case by case basis. Need a top creative team or strategist but struggling to attract them to WA? Well, suddenly you can without them needing to relocate. It opens up the talent pool aperture and will help move the market forward.
The rest of the country is already working remotely…?
Why is this newsworthy, CB? Many Perth agencies and nearly all enterprise businesses are already offering full-time working from home for office-based roles, with no strings attached… If anything Brand’s new policy seems like a turn-off for potential new hires??
Beyond Perth, there’s companies worldwide who’ve realised the mountain of benefits of supporting remote workers, so it’s even worse news for Brand because now they’ve got global competitors who actually sincerely respect their employees preferred way of working (full-time).
Big miss all around.