Steadyrack taps Moonsail and MITP partnership to handle global roll out

Perth-based innovative sports storage solution business Steadyrack has tapped Moonsail and MITP for their global brand roll out. Moonsail will handle strategy, brand platform development, concepting and design, while MITP will take on social content production.

Moonsail Creative Partner, Paul Coghlan, says: “Steadyrack has been an important client partner of ours since day one. They are globally-minded to the core, with a world-class patented product solving a universal storage problem around the world. They deserve to grow, and we love that we get to help them do that.”

Moonsail Creative Partner Matt Nankivell, said: “So far, we have helped Steadyrack with their strategy, campaigning and packaging design, and are thrilled to now be taking their brand to the next level in nine different markets around the world. And who better to tap for social content production than MITP.”

MITP Creative Director & Co-Founder, Fraser Johnson, says: “We love working with innovative brands that aren’t afraid to shake things up and be bold with their marketing. Steadyrack are market leaders in what they do and we’re excited to work with Moonsail to help grow the Steadyrack brand through creative social content.”

Steadyrack Marketing Director, Andrew Douglas, says: “As a Perth-based business, we’re excited to partner with the amazing talent pool I know exists locally. Moonsail has a fantastic track record in globally-minded creative and MITP in production executed locally. I can’t wait to share what comes next from the entire team.”

Work is already underway with platform and campaign activity to be rolled out throughout 2022/23.