Seven West Media WA delivered their Upfronts yesterday to a room of 250 stakeholders at Crown’s Grand Ballroom.
The theme of this year’s Upfronts was ‘more’ with more news, more sport and more entertainment giving clients more choice and the ability to reach more of the state than other media organisation in market.
Co-hosted by Jenna Clarke, Assistant Editor of The West Australian and Host of The West Live, and 7NEWS Presenter Tim McMillan, the pair spoke to a cross-section of the business including Editor-in- Chief Anthony De Ceglie who spoke of the success of The West Australian’s streaming and digital subscriptions as well as the continued integration of the regional and community newsrooms.
The event included a panel with Digital Sales Director Brent Stewart, Liz Molyneux from The West Australian, Chris Pearce from Seven and Justine from Harvest Road, who showcased SWM’s innovations and creative initiatives across broadcast, print and digital.
Seven West Media WA CEO, Maryna Fewster, said it was a privilege to bring together their partners and stakeholders.
“We have a strong plan for 2021, which includes a refreshed content line-up across Seven, supercharging our digital platforms and our continued commitment to metro, local and regional print.”