You’re not going to want to miss the next Grill The Marketer event on the 28th of September, as Carma Levene and Claytin Smith welcome Alison Balch to the panel.
Since 2019, Balch has held the role of Chief Marketing Officer at Pentanet Ltd (ASX:5GG), overseeing brand, media, marketing and sales across the company’s rapid expansion in the telecommunications, cloud gaming, and esport business pillars.
Grill Balch about Paths & Progress – the path she walked to become a CMO, and the Pentanet journey from start-up to where it is today.
With extensive local and global marketing experience, Balch has left her mark on hundreds of brands spanning diverse sectors.
A drive to understand how behavioural psychology can positively influence marketing decisions has seen her train in the field of Consumer Neuroscience, with this unique insight contributing to her 2022 finalist recognition as WA Marketing Executive of the Year.
Balch founded her own marketing agency to deliver start-ups, innovators, and not-for-profits the access to marketing expertise that would typically be out of reach.
Her contributions to WA’s marketing community have been vast, seeing her dedicating time to the WA Marketing Association’s Advisory Group, Telethon Community Cinemas, Leukaemia Foundation, and as a career mentor.
As always, Smith and Levene share with you their knowledge of digital marketing, and open their networks to The Marketer community – bringing attendees an incredible calibre of guest, and allowing a free-flowing exchange of ideas and authentic dialogue, live and unscripted.