Sarah Sawdon promoted to Group Client Director at Marketforce, leading Lotterywest account

Marketforce has elevated Sarah Sawdon from Client Director to Group Client Director, with responsibility for leading the Lotterywest account and helping to manage Flare – the group’s content division led by Dixie Marshall.

Under Sawdon’s leadership, the agency has delivered several major new projects for Lotterywest including Christmas Gifting and upcoming positioning. The team on the account has also grown with new dedicated positions created in account service, digital and creative.

“It is an absolute pleasure to work with Sarah and we are so pleased to see that her efforts have been rewarded,” said Lotterywest Senior Marketing Officer Sharon Chai said. “The level of service she has provided to the Lotterywest team has been second-to-none and this promotion is incredibly well- deserved.”

Alongside her work on Lotterywest, Sawdon has also been key to managing the growth of content arm Flare. This business unit has rapidly expanded and now works with over thirty clients producing and distributing content.

“Sarah has done an outstanding job of simultaneously leading the Lotterywest account and managing Flare, our rapidly growing content arm,” said Marketforce GM Client Solutions Nicole Cikarela.

“She is responsible for building a fantastic team that is delivering great work for our clients and we congratulate her on this new position”.