Rare looks into the future for Plunkett Homes

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Rare looks into the future for Plunkett Homes

Rare has produced a new TVC for Plunkett Homes that takes a peek into the future as it builds on the brand’s experience and longevity.


“Plunkett has been building homes for West Australian families for more than 115, and in that time they’ve seen a lot of changes in the industry, and introduced quite a few themselves,” Rare ECD Brett Wheeler said. “To build on that experience with a reassuring message that they’ll still be around for many years to come, we thought we’d show what a Plunkett Homes kitchen might look like in the future.”

The TVC was produced and directed in house by Rare.

Agency and Production Company : Rare 
Executive Creative Director: Brett Wheeler
Creative Director: Liz Hammond
Writer: Steve Brown
Art Director: Brett Wheeler
Strategic Director: Richard Beards
Group Account Director: Simon Stewart
Account Manager: Eva Syahrul, Mimi Crompton
Agency Producer :  Shannon Hicks
DOP : Ross Metcalf
Post Production / Special Effects : The Office of John Cheese
Sound : Cue Sound
Plunkett Homes : Paul Graham, Annabel Kidd