Radio sales veteran Frederic Bauwens retires
Frederic Bauwens, one of Perth’s longest serving and most well-liked radio sales executives, has retired after nearly 35 years in the Western Australian market.
Bauwens started his radio career at radio station 6KY in 1986 before moving to 6PM in 1988. He then joined the direct sales team 96FM a year later and when agency sales manager Ian Roberts left to go to Fox in Melbourne Bauwens was offered the role.
In 1996 Bauwens changed media and joined Australian Posters in 1996 for for a year and went back to 96fm in 1997 following an offer from Barrie Quick.
An offer from Martin Whittle saw him make his next move to 94.5fm as agency sales manager.
In 2010 he’d had enough of radio and left to work for Switch Homes (part of Pindan) and then on to The West Australian.
Bauwens got back into radio at Southern Cross Austereo, following an offer from Noel Quick in 2014 and announced his retirement mid December.
Bauwens (pictured in centre in white shirt) with work colleagues at at his retirement lunch just before Christmas.
28 Comments
Radio legend and true gentleman. Frederic, thank you for your support, guidance and friendship. I hope your BMADs are the BTA and filled with everything that brings you happiness.
Thanks Jo! It was always a pleasure to do business with you! Wishing you a happy and prosperous new year ! Cheers
One of the truly great people of Perth radio and an absolute gentleman. He wont remember but gave me one of my first invitations to an industry event in 1987 when I was very new to it all. I was chuffed.
Bonne chance Frederic.
Thankyou for your warm greetings, generous conversations and constant good humour over the past thirty-plus years.
Thanks Martin! Happy new year mate 👍
Frederic, a legendary bloke, professional and gentleman. Best of luck in the future, Frederic only deserves good stuff, enjoy.
Thanks Scully! Really enjoyed working with you at The West! Happy new year to you and yours ! Cheers
Huge congrats to one of our industry legends and a true genetlemen. What a pleasure working with you over the years. Enjoy your next journey in life. à votre santé
Thank you Silv! Great and fun memories of your days at Marketforce! Some of them cannot be mentioned in my reply! 😂
Happy new year 👍
Frederic! You gave me my start in radio…. I’m forever grateful … you are the best…. a true gentleman..
Your radio and media knowledge is extraordinary!
You are intelligent… kind…. and the industry will miss you
Enjoy your very well deserved retirement xxx
Thank you Cin! One of the best decisions I made! Enjoy your next chapter at 96fm.
Cheers
You realise, Bauwens, this means you have no excuses left to avoid me handing your ass to you on a tennis court. Again. Congrats on an epic career, old mate. 👏👏 Enjoy what’s next.
I wasn’t sure where you were going with this “handing my ass” business but I read on! 😂 You were just lucky that day I reckon! I probably had a sore back 😳
Great memories of us working together at 96fm. All the best mate. 👍
Was a pleasure to be part a small part of what was a magnificent career. Enjoy all that retirement has to offer
Thanks Scooty! It was great working with you albeit for a short time! All the best for the future! 👍
Congratulations, Frederic, on your stellar media career. I’ve always enjoyed working with you at various stages along the way, since our original 96FM days. Enjoy your well deserved retirement, filled with great times ahead.
Thanks Kylee! So did I! So many great memories 👍 Happy new year !
Frederic is so lovely he even replies to everyone’s messages like this is a Facebook group! Ha ha! Never seen that before. Nice work mate, you’re a rare breed. And a decent bloke. I’ll raise a vino to your future.
😂 I haven’t got much else to do now Mitch 😂😂 Replying sounded like a good idea and a first by the sound of it 👍😂😂
One of the legends of Media. Best of luck and enjoy retirement. Look forward to a wine or two.
Cheers mate! Ditto! Talk soon!
A legend indeed! All the best for your next phase Frederic. Enjoy – you sure as hell deserve it
Thanks Astrida! Might catch up in the Bickley valley again soon 👍😂😂
All the best 👍!
Happy retirement Frederic! Always loved working with you. Many fun times! A media favourite and a radio legend!! Lx
Thanks Leah! Much appreciated!
Great times back then! 👍
An absolute gentleman and all around class act in radio and media. Well done Frederic. An awesome achievement. (And really, who cares if you’re French, or Belgian) 😉
Frederic, I enjoyed working with you at 96 and 94.5 immensely. Have a rewarding retirement, mon ami!
Best of luck Frederic. You are a legend of the industry and you will be missed.
xx
Salut mon vieux !
Heureux d’apprendre ton départ à la retraite !
J’ai pensé à toi de temps en temps .
J’habite près de Saint-Etienne depuis une vingtaine d’années .
J’ai vu une ou deux jolies photos ou tu es avec ton épouse .Vous avez l’air heureux . C’est bien .
Je te transmets mon mail à tout hasard : rene.mulot@gmail.com
et mon téléphone (sait-on jamais ) : 07 83 82 20 10
Porte-toi bien !
René Mulot