This week saw the launch of a new Spring Racing advertising campaign for TABtouch, developed by Racing and Wagering WA and The Brand Agency.
The campaign celebrates the launch of the 2020 Spring Racing Carnival by showcasing how the sport makes punters’, spectators’ and jockeys’ hearts race together with anticipation.
Dean Hunt, The Brand Agency Creative Director said, “Spring Racing is a time for coming out of hibernation and getting the heart racing again. For punters using TABtouch, this feeling is heightened by having skin in the game. For them, the race starts when the bet’s on.”
The campaign platform of “the race starts when the bet’s on” is based on the insight that TABtouch is with the punter at every stage of the journey, before the race, at the pub, on the app when the bet is placed, and at the track, creating an immersive experience unrivalled by its online-only competitors.
The Spring campaign is complemented by a new suite of five ads showcasing the many features and benefits of the TABtouch App from Sky Vision and Racing Replays to Giddy Up Premium Form, SuperPick, and Past the Post Payouts.
As part of the Spring Carnival, the campaign will be supported by hyper-targeted digital advertising designed to drive engagement with the brand in physical and digital environments. This fully integrated campaign will run across TV, radio, digital display, outdoor, social media and search.
Mike Saunders, Racing and Wagering WA General Manager Wagering said, “We’re excited to hero the TABtouch offers in an unexpected and captivating way, whilst showing punters that they can Better Their Bet with TABtouch.”
Racing and Wagering WA
General Manager: Mike Saunders
Head of Marketing: Katie Roberts
Manager Brand: Bianca Davies
Senior Graphic Designer: Evan Scott
Marketing Coordinator: Claire Rocca
The Brand Agency
Creative Director: Dean Hunt
Art Director: Neil Martin
Art Director: Ellen Treharne
Copywriter: Anneliese Sullivan
Agency Producer: Nicole Beer
Strategy: Elle Pound
Media: Angela Naaykens, Jodie Allen
Senior Account Director: Lauren Britton
Senior Account Manager: Mimi Crompton
Production Company: Sandbox
Director: Richard Vilensky
Sound Design: Envelope Audio