Following a 6 month pitch process, RAC has ended it’s long term relationship with Wunderman Thompson and appointed a new creative agency, The Brand Agency.
RAC Chief Member Officer Peter Williams said the appointment comes at an exciting time for the organisation.
“We’re thrilled to be partnering with The Brand Agency to further strengthen our brand and awareness of the important work we do to make life better for our members and the WA community,” Williams said.
“As a purpose-led member organisation, we’re committed to creating a safer, more sustainable and connected Western Australia, and our creative agency plays a big part in bringing this vision to life.
“We’re looking forward to working with The Brand Agency to cement our creative and strategic direction, drive positive change in the WA community, and offer great value to our members.”
The Brand Agency Managing Director Nick Bayes said the partnership is an exciting opportunity for the agency.
“We’re very excited to be working with one of Western Australia’s most trusted brands and an organisation which gives so much back to the WA community.
“We look forward to supporting RAC in its vision to create a better Western Australian for everyone.”
The appointment follows a six-month competitive tender process, including a strategic and creative review. The Brand Agency, Wunderman Thompson and an un named east coast network were involved in the final stages of the pitch.
“We’d like to thank all agencies who were involved in the tender process,” Williams said.
“We’d also like to extend a special thank you to the team at Wunderman Thompson, whom we’ve worked very closely with for the past nine years and who have created some incredibly successful campaigns for RAC in this time, including the RAC re-brand, the Attention Powered Car and the Elephant in the Wheatbelt.”
The RAC is one of Western Australia’s largest accounts. Both Wunderman Thompson and The Brand Agency are part of the WPP agency network.