Perth’s “Beauty Geek Trivia” campaign returns in 2022 with Nine and Mix94.5

Nine’s popular entertainment program Beauty and the Geek returned last night, easily winning its local timeslot with People 25-54, leading Nine Perth to a dominant Network and Primary Channel win in demo.

To coincide with its launch, Nine Perth and Mix94.5 once again teamed up to bring back the marketing co-promotion “Beauty, Geek Trivia” which proved extremely popular last year with viewers and listeners alike.

The engaging watch-listen-win mechanic, revamped for 2022, encourages cross platform audience growth across television and radio, giving audiences the opportunity to win a share of $10,000 across two big weeks.

Viewers simply watch Beauty and The Geek on Channel 9 each night to catch the “Beauty Word”, then listen to Pete, Matt & Kymba on Mix94.54 breakfast the following morning. If they get the “Beauty Word” correct they win $500, then play on to answer the “Geek Question” correctly to double the money.

Further campaign details can be found here.

Beauty And The Geek continues Monday, Tuesday and Wednesday at 7.30pm on Channel 9.