Perth Radio Survey 4: Nova 93.7 claims third overall win of the year

Nova 93.7 has gained a big increase in share overall to win it’s third GFK Radio survey this year and a big increase in radio listeners overall. Stela Media’s Marianne Stelmach, who has over two decades of radio industry experience, takes a closer look at the results of the latest ratings period.

#1 Overall – Nova
#1 Breakfast – Nova’s Nathan, Nat & Shaun
#1 Drive – Nova

It’s still a race between the top 3 stations and a big gap between the next 3. Nova has cleared the pack with a 2% increase in share sustaining their dominance as #1. They have now been #1 3 out of the 4 surveys this year. Mix 94.5 have also stayed in #2 position with a slight increase but making the gap bigger between them and 96FM. 96FM haven’t been able to climb back to their #1 position from Survey 2.

Nova’s Breakfast Show had a big increase of 2.7% and is dominating the session. They are also #1 in Afternoons, Drive and Weekends. Interestingly enough they are also #1 10 to 17, 18 to 24, 25-39 and 40 to 54 year old’s all people. Great achievement across the board. They are also #1 for Females and Males all people 10+.

Mix 94.5 had some good increases and have held their #2 position. They have had some big increases in their younger cume for 10 to 17, 18 to 24 and 25 to 39 year olds. This will no doubt be where some of the previous Hit 92.9 younger listeners were looking for another option. There was a slight dip in their Breakfast Show but they are still a clear #2. Mix 94.5 have also just become #1 in Mornings.

96FM had another overall decrease keeping them in #3 position. They did have some good increases in 18 to 24 and 40 to 54 year old’s. Surprisingly they had a big dip with the demo in-between 25 to 39 year old’s. 96FM are still holding #1 position with 55-64 year old’s. This will be the last AFL season SEN will be involved in 6PR’s AFL broadcasting.

6PR has climbed back up to #4 position with a slight increase overall. They had a good increase in 40 to 54 year old’s and are #2 with 55 to 64 year old’s. 6PR are also dominating with people 65+.Tod Johnson had the biggest increase in sessions and is now #1 in Evenings.

92.9 Triple M had a slight increase and moved back to #5 position. They had a solid increase in 18 to 24 year old’s and after a big decrease in 25 to 39 year old’s are still holding #3 position. Weekends had an increase and they are keeping ahead of 6PR with their AFL Broadcasting.

6IX had a slight increase overall and are #4 with 55 to 64 year old’s and #3 with all people 65+. They had increases in all sessions except for Breakfast.

People 10+
Nova – 15.5% (2% Increase)
Mix 94.5 – 12.8% (0.1% Increase)
96FM – 10.4% (-1.5 Decrease)
92.9 Triple M – 6.1% (0.6% Decrease)
6PR – 6.7% (0.5% Increase)
6IX – 4.6% (0.3% Increase)

Breakfast
Nova’s Nathan, Nat & Shaun – 18.4% (2.7% Increase)
Mix 94.5’s Pete, Matt & Kymba – 11.9% (0.6% Decrease)
96FM’s The Bunch with Clairsy & Lisa – 9.9% (0.7% Decrease)
6PR’s Gareth Parker – 8.6% (0.8% Increase)
92.9 Triple M with Basil & Xav – 6.1% (0.9% Decrease)
6IX’s Ian Blackley – 3.0% (0.6% Decrease)

Cume Audience
Overall there has been a big increase in radio listenership in Perth which is good to see as people still enjoy listening to local and not all moving to streaming services. Nova still has the biggest audience of 631,000 weekly listeners, which is a real credit to them. Mix 94.5 also had a fantastic increase of 52,000 giving them an overall weekly listenership of 568,000. 92.9 Triple M and 6PR also had good cume increases. 6PR will be happy to get back over the 200,000 number.

Nova – 631,000 (51,000 Increase)
Mix 94.5 – 568,000 52,000 Increase)
96FM – 454,000 (5,000 Decrease)
92.9 Triple M – 331,000 (15,000 Increase)
6PR – 205,000 (20,000 Increase)
6IX – 154,000 (1,000 Increase)

Perth DAB+ Stations
96FM’s 80’s is still the clear #1 digital station. Oldskool 90’s has moved into #2 position with an increase of 11,000 listeners with RNB Fridays close behind them, who also had an increase of 11,000 listeners.
96FM 80’s (ARN) 61,000 (No Change)
Oldskool 90’s Hits (SCA) 50,000 (11,000 Increase)
RnB Fridays (SCA) 49,000 (11,000 Increase)
Easy 80’s Hits (SCA) 36,000 (2,000 Decrease)
Smooth (Nova) 36,000 (8,000 Decrease)
Double J 35,000 (8,000 Decrease)
Tik Tok Trending 32,000 (4,000 Decrease)
Triple J Unearthed 32,000 (10,000 Increase)
ABC Sport 29,000 (5,000 Increase)
MMM 90’s 27,000 (5,000 Increase)
Coles Radio (Nova) 25,000 (5,000 Decrease)
MMM Classic Rock (SCA) 22,000 (3,000 Increase)

Survey 4, 2022 was conducted by GFK for Commercial Radio Australia from Sunday April 17th to Saturday June 25th 2022. This period went over part of Easter and Anzac Day long weekend.

Following a 25 year career at SCA, Fairfax, Macquarie Media, ARN and Nine, Marianne Stelmach (pictured below) has launched media representation company Stela Media.