Perth radio stations see 18.4% rise in revenue to $6.296 million in the month of July

Australia’s commercial radio ad revenue remained in positive territory in the month of July despite the impact of lockdowns, with revenue up 19.3% compared to July 2020, according to data released by industry body Commercial Radio Australia.

Ad revenue for the five major Australian capital city markets totalled $48.571 million in July compared to $40.724 million a year ago.

“The extension of lockdowns has taken some momentum out of the recovery but it’s encouraging to see growth for radio being sustained at a double digit level,” said CRA chief executive officer Joan Warner.

Perth radio stations rose 18.4% to $6.296 million in the month of July. Melbourne stations reported a 30% increase to $16.408 million, while Sydney was 11.3% higher at $13.874 million. Brisbane was up 21.6% to $7.654 million and Adelaide increased 8.2% to $4.339 million.

The figures include agency and direct ad revenue and were compiled by media data analytics company Milton Data, which took over responsibility for industry revenue reporting from Deloitte from 1 July 2021.

Metropolitan radio ad revenue had rebounded by 72.6% year on year in the month of May and by 40.9% in June prior to the most recent COVID outbreaks.