Perth-based startup Tiller Rides recently completed a very successful equity crowdfunding campaign, raising over $1m capital to set up production and expand nationwide.
Congested roads, environmental concerns and lack of exercise set the stage for the rapid growth of the electric bike movement – a sustainable, energy-efficient way to get around, but Tiller Rides founder Julian Ilich said the bikes available up to now left him underwhelmed.
“When I found something beautiful, the functionality had been lost; if it was highly functional, it gave little consideration to aesthetics… It was time to create the electric bike we wanted and needed”.
Tiller Rides crowdfunded on Birchal, a platform that gives investors the opportunity to connect with brands and invest in ideas they love. They approached Glide Agency to design and implement an effective, results-driven social media campaign to drive investment.
From copywriting to A/B testing and optimisation, Glide implemented a campaign via Facebook and Linkedin, driving Expressions of Interest and remarketing to convert into investment.
As a result of Glide’s digital-first marketing campaign, Tiller Rides ended the EOI and Investment phases having crowdfunded $1.067 million.
“It’s been very exciting to be part of Tiller Rides’ journey towards more sustainable urban transport, and we’re glad to have been along for the ride”, said Glide Agency CEO Es Chandra.