&Partners releases a new turning point campaign for Ashley & Martin

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&Partners releases a new turning point campaign for Ashley & Martin

Three years after the launch of Ashley & Martin’s ‘Turning Point’ campaign, the Australia, New Zealand and Singapore based brand has extended the platform with ten new TV commercials and a fresh new radio campaign, via &Partners.

 

The campaign continues the theme based on the insight that there’s usually a single moment in a patient’s life when they decide it’s time to regrow their hair. It’s the moment when apathy ends and action begins: The turning point.

That could be the moment you realise you don’t want to wear hats everywhere, or the moment you decide you’re sick of avoiding mirrors. All the new scenarios are based on real client experiences, collected by Ashley & Martin’s doctors and consultants.

“The Turning Point campaign has contributed to three years of solid growth for Ashley & Martin, so we are incredibly excited to launch the next phase.” said Phil Raffan, Ashley & Martin CEO. “It’s so heartening to see these deeply personal stories come to life, handled with so much respect.”

In addition to the TV, and online, Ashley & Martin has also extended the radio component in New Zealand this year, with several new bursts. The ‘FAQs’ campaign takes a slightly more irreverent approach than the TV, using a cast of comedians to set realistic expectations for men who are ready for their turning point.

The TVCs and online films were directed by Corrie Jones at Beautiful Pictures and media was via Andy Bell Advertising. The New Zealand radio campaign was created by &Partners with media planned by Andy Bell Advertising and production via Eardrum and Cue Sound.

VIEW THE JENNIFER FILM

VIEW THE GABE FILM

VIEW THE TAYLOR FILM

VIEW THE LEO FILM

PLAY THE RADIO CAMPAIGN

&Partners releases a new turning point campaign for Ashley & Martin &Partners releases a new turning point campaign for Ashley & Martin