Chicken Treat has launched the new Boom burger range via &Partners.
The “Boom’ refers to the explosively tasty elements that enhance Chicken Treat’s famous Tempta burger fillets. There’s Frank’s RedHot Seasoning, Cheesy Jalapeño Bites, Sriracha Mayo and in a QSR first, real pretzel buns.
Chicken Treat Head of Marketing, David Harrison said, “This is a next level burger with unique ingredients, so the task for & Partners was to visually communicate the Boom Range’s incredible food credentials, and make it funny too. Oh, and you’ve got 15 seconds… We think they pulled it off.”
“The best thing about working with Chicken Treat is that they take not taking themselves seriously, seriously. The Boom campaign is a great example of this reverence for irreverence. The food looks incredible, but as usual, the most important ingredient was the fun.” said &Partners Creative Directors Bryan Dennis and Dav Tabeshfar.
Chicken Treat is part of the Craveable brands portfolio which includes Red Rooster and Oporto.
Head of Marketing: David Harrison
Brand Manager: Nikki Price
Creative Director: Bryan Dennis
Creative Director: Dav Tabeshfar
Creative: James Beecroft
Account Director: Sophie Brandsma
DOP: Patrick O’Sullivan
Food Stylist: Ursula Nairn
Post Production Company: Sandbox
Editor: Tony Bannan
Colourist: Trish Cahill
Sound Studio: Cue Sound
Sound Engineer: Mike Fragomeni
Voice Actors: Renato Fabretti / Tristian