The Amazing South Coast, representing destinations including Bremer Bay, Albany, Mt Barker, Denmark, the Porongurups and Walpole has launched a new radio, social and video campaign via &Partners and Longreach Media.
The “Go further. We do.” campaign, featuring radio, social and video elements, makes a deal with the people of Perth: “If you go a little further, we’ll go a little further when you get here.”
Agata Sleeman, Executive Officer at the Amazing South Coast said, “We’re not shying away from the fact the Amazing South Coast is a little further away. In fact, we’re turning something that was a negative into a compelling positive. What’s more, we’re doing it in a way that captures our authentic local voice. So far the work has resonated incredibly well with our communities and tourism operators.”
The radio campaign features the voice of Amazing South Coast local author Jon Doust and talks about the many ways the region, its attractions and its people go further when you do.
Amazing South Coast Executive Officer: Agata Sleeman
Media Agency: Longreach Media
Media Planners: Angela Nutton, Luke Driscoll
Creative Director: Bryan Dennis
Creative Director: Dav Tabeshfar
Account Director: Sophie Brandsma
Sound Studio: Cue Sound
Sound Engineer: Nick Gallagher
Voice Over Jon Doust