Nova retains top position in GFK Perth Radio Survey 6: Big jump for 96FM up to number 2

Nova continues in the #1 position from today’s GFK Radio Survey 6 Results. 96FM had the biggest increase going back up to #2 position overall. Stela Media’s Marianne Stelmach, who has over two decades of radio industry experience, takes a closer look at the results of the latest ratings period.

#1 Overall – Nova
#1 Breakfast – Nova’s Nathan, Nat & Shaun
#1 Drive – Nova’s Kate, Tim & Joel

Even though Nova had a slight dip in ratings they are still 3.4% ahead of the pack in the #1 spot and clear leaders in the 10 to 17, 18 to 24 and 25 to 39 demos. The Breakfast Show with Nathan, Nat & Shaun are flying with a 20.2% rating, just about double from the next two stations. They are also #1 in Morning, Afternoons, Drive and Weekends and have moved into the #1 position in Evenings. Nova also has the biggest cume of 672,000 people listeners even after a slight decrease.

96FM have had a fantastic survey with a 2.5% increase overall taking them to #2 position. The champagne will be popping for their big increases also for their 40 to 54 and 55 to 64 results with a 3.8% and 4.8% increase consecutively taking them to #1 in both demos. They also had a 5% increase with People 65+. 96FM’s Breakfast Show has moved to #2. Big growth also in Mornings, Afternoons (#2), Drive and Weekends. 96FM also had the biggest cume increase of 53,000 listeners taking them to a total of 503,000.

Mix 94.5 have moved to #3 position after a 0.4% decrease. Their biggest increases were with People 18 to 24 and People 65+. They are still #2 with People 10 to 17, 18 to 24, and 25 to 39. Breakfast went slightly down by 0.4% taking them just behind 96FM to #3 position. Mix 94.5 are still #2 in Mornings and Drive. Mix 94.5 have the second biggest cume of 568,000 listeners.

6PR have maintained their #4 position overall. They had a slight increase with people 40 to 54 and have maintained #2 position with 55 to 64 year olds. 6PR are now #2 in the 65+ demo. Breakfast had a slight increase and is still in #4 position and Mornings had a good increase also staying in #4 position. Afternoon and Drive had decreases taking them down to #6 and equal #6 consecutively. Evenings moved to #2 position.

Triple M had a 0.6% increase taking them up to #5 position. They had really strong increases with 25 to 39 (#3) and 40 to 54 year olds (#4). They had a big decrease in the 18 to 24 demo taking them down to #5. They’ll definitely be happy with increasing their cume by 21,000 taking them to 353,000 listeners. Breakfast went down slightly and they are holding #5 position. Basil Zempilas has now left the Breakfast Show and Xav and Michelle are continuing to present it. There were strong increases in Mornings and Afternoons. Mornings are still at #6 but Afternoons have moved to #4 position after being 6th.

6IX had a slight overall increase and have gone back to #6 position. They had a big increase with people 65+ taking them to #1 position. The new Breakfast Show with Rob & Nat is showing very positive signs with a 1% increase and the station had an increase of 15,000 listeners.

People 10+
Nova – 15.9% (0.6% Decrease)
96FM – 12.5% (2.5% Increase)
Mix 94.5 – 12.1% (0.4% Decrease)
6PR – 7.2% (0.4% Decrease)
92.9 Triple M – 6.4% (0.6% Increase)
6IX – 6.2% (0.3% Increase)

Breakfast
Nova’s Nathan, Nat & Shaun – 20.2% (0.2% Increase)
96FM’s The Bunch with Clairsy & Lisa – 10.9% (0.9% Increase)
Mix 94.5’s Pete, Matt & Kymba – 10.8% (0.4% Decrease)
6PR’s Gareth Parker – 9.7% (0.4% Increase)
92.9 Triple M with Xav & Michelle – 6.0% (0.4% Decrease)
6IX’s More Music Breakfast Show – 5.0% (1% increase)

Cume Audience
Radio listeners are still increasing substantially, which would be music to all the Network’s ears! Nova have had a record cume number with 686,000 listeners clearly leading the pack. Mix 94.5 also had a great increase to reach 595,000 listeners.

Nova – 672,000 (14,000 Decrease)
Mix 94.5 – 568,000 (27,000 Decrease)
96FM – 503,000 (53,000 Increase)
92.9 Triple M – 353,000 (21,000 Increase)
6PR – 211,000 (1,000 Decrease)
6IX – 178,000 (15,000 Increase)

Perth DAB+ Stations
Smooth FM Perth have had a fantastic launch into the Perth market starting off in #1 position with 74,000 listeners. Oldskool 90’s have moved to #2 position with 69,000 listeners.

Smooth FM Perth (Nova) 74,000 (17,000 Increase from Smooth FM National)
Oldskool 90’s Hits (SCA) 69,000 (1,000 Decrease)
96FM 80’s (ARN) 55,000 (2,000 Decrease)
Double J 47,000 (2,000 Decrease)
ABC Sport 41,000 (5,000 Increase)
RnB Fridays (SCA) 40,000 (10,000 Decrease)
ABC Jazz 38,000 (12,000 Increase)
Coles Radio (Nova) 37,000 (No Change)
Easy 80’s Hits (SCA) 36,000 (2,000 Increase)
Triple J Unearthed 31,000 (1,000 Increase)
MMM Classic Rock (SCA) 26,000 (3,000 Decrease)
MMM 80’s 17,000 (No Change)
MMM 90’s 15,000 (12,000 Decrease)

Survey 6, 2022 was conducted by GFK for Commercial Radio Australia from July 10th to September 17th 2022. Survey 7 results will be released on Tuesday 8th November 2022.

Following a 25 year career at SCA, Fairfax, Macquarie Media, ARN and Nine, Marianne Stelmach (pictured below) has launched media representation company Stela Media.