After a formal review process, new home builders JWH Group have consolidated their media planning and buying with Mediahub. The multi-stage pitch included all of the groups’ new home brands including Plunkett Homes, Oswald Homes, Residential Building WA, WA Country Builders, Residential Attitudes, Rural Building Company, and SOMO.
Says Jay Walter, group general manager, JWH Group: “We’ve been looking at our media partner agency model for some time, so we’re pleased to have completed our review and appointment of Mediahub. We’re looking forward to our continued relationship with René and the team. With a group of brands as diverse as ours we certainly see the benefit in sharing learnings and taking a holistic approach to media planning across the group.”
Mediahub was an incumbent agency partner working with five of the brands since November last year, and from July 1 will manage the entire portfolio.
Says René Migliore, general manager, Mediahub: “Since working with Jay and his team we’ve seen their ambition and desire to do things differently. There are some great opportunities across the group of brands, and we can’t wait to get stuck in. And working with the whole group now allows us to really share insights, trial new approaches and implement efficiencies at all levels.”
Last week Mediahub and 303 MullenLowe also welcomed new head of digital strategy, Michael Corry into the group. Corry will be working closely with JWH Group as well as the agencies’ broader portfolio of local and national clients.
(Pictured L-R: Sasha Neame, René Migliore, Kylie Macey, Meg Handley, Sophie Park and John Linton)