Murdoch University has appointed the dentsu media service line to its planning and buying account following a competitive pitch. The appointment covers all the University’s activities including brand, product and acquisition.
Says Kristen Tyler, associate director, brand and marketing at Murdoch University: “We look forward to working closely with dentsu during an important time in the sector and for our university. Our focus is to ensure Murdoch has strong presence in what is a highly competitive market, and is top of mind for prospective students when considering university study. The tender process was extremely competitive, and we were blown away by the work and talent throughout our review.”
Says Jim Groves, managing director, Carat Perth: “Murdoch University is transforming how people think of their offer. Our strategic approach, fuelled by our people, our data and MiQ partnership has demonstrated how we can gain attention for their goals to educate free thinkers who thrive in society and are sought after by employers.”
Says Sue Squillace, CEO dentsu Media ANZ: “We are privileged to work with a brand that is values-based and focused on innovating rapidly and embracing digital transformation. We look forward to developing a strong partnership and supporting Murdoch University through their next phase of innovation and change.