Match & Wood’s Michael Wretham to lead masterclass at State of Social ’21
July 27 2021, 8:40 am | | No Comments
There’s no silver bullet for improving campaign conversions, but Match & Wood’s Michael Wretham has a rolled-gold breakout at State of Social ’21 that’ll transform your conversion game.
In partnership with Advertising Council Australia, Wretham’s breakout session on Day One of SOS21 is a 30-min masterclass in how to determine and improve the effectiveness and ROI of your campaigns.
Where do digital and social channels fit into the big campaign picture? What metrics matter in digital and social? When does social work? When doesn’t it? Wretham has the answers for you. And a plan.
Wretham’s breakout session is one of nine crash courses you can choose from on Day One of SOS 21. Find out more about the program of keynotes, breakout sessions and workshops.