MARKETING SPECIALIST AND MEDIA COMMENTATOR MARK RITSON DELIVERS HIS LATEST MARKETING INSIGHTS TO PERTH ADVERTISING INDUSTRY
Seven West Media together with Marketforce / OMD recently hosted an exclusive breakfast with renowned marketing specialist Mark Ritson.
Over 200 clients and industry partners gathered at Crown Grand Ballroom to hear the charismatic marketing guru’s views on how companies can make marketing more effective.
The presentation, titled How To Make Your Marketing More Effective: Lessons from 50 Years of Advertising, was followed by a panel discussion hosted by Executive Producer of Flare, Dixie Marshall. The panel included Ritson, The West Australian’s Senior Editor Anthony De Ceglie, HBF Head of Marketing Louise Ardagh, Chief Marketing Officer at Seven West Media WA Kate Molinari and Marketforce / OMD Chief Executive Officer Adam Marshall.
“There is no one quite like Mark,” said Marshall. “It was a real privilege to partner with Seven West Media and bring him to WA. The presentation was a tour de force of marketing theory. An inspirational and thought provoking blueprint for how the agency and our clients should prepare and execute advertising. Our intent is bring Mark back as often as possible and draw on his knowledge to help further develop our capabilities and transform our clients marketing investments.”
“Thank you to Mark and Seven West Media for reminding us how much fun this industry can be.”
Molinari said Seven West Media was proud to bring the event to life for the WA market with Marketforce/OMD.
“Mark is an inspiring speaker that had many insights into the way brands should approach marketing and the inclusion of traditional media in their channel plans. We look forward to hosting similar events moving forward.”