Marketforce Chief Creative Officer Paul Coghlan is donning the lycra and in May will ride ride from Margaret River to Perth to help keep the doors open for sick kids at Ronald McDonald House.
The Ride For Sick Kids will be spread over a couple of days and throughout the event riders will meet members of local communities and share in the experience of families who’ve stayed in the house, as well as raising all-important funds.
Needing to get some serious k’s in the legs, Coghlan is currently doing three x 65km rides per week in training for the 400km of cycling he will cover over the event.
You can support Coghlan in his epic endeavour via his page on RMHC Ride for Sick Kids.
Every dollar raised goes directly into providing vital services, including the building of a brand-new family room in the House.