Longreach Media, the independent media consultancy launched late in 2018 by industry veterans Angela Nutton and John Driscoll, has made two senior appointments.
Paul Hindle (far left) has joined as Partner, Strategy. Hindle brings extensive planning experience working across clients such as Coca-Cola and Nestle in both London and New York. In Australia, he has previously worked with agencies The Media Palace and OMD across clients such as Westpac and the WA Government.
Jon Ricciardone (above right) has joined the agency as Partner, Digital. Ricciardone is best known in the Perth market as the previous head of Digital for Initiative Media and has previous experience across both agency and publisher sides of the business most notably with Newscorp and IKON.
Nutton said the appointments position the agency as a major alternative to the established market offering.
“Our vision for Longreach is to bring a new level of service and accountability to media planning and buying, and to do this we need to employ senior people with a proven track record, who can quickly become a trusted and integrated part of our clients marketing team. We are excited to be able to attract people of the calibre of Paul and Jon to Longreach.”
Commenting on his move to Longreach, Hindle said: “One of the biggest changes in the media landscape in recent times has been the emergence of strong independent agencies. Frankly, ever more clients are fed up with the lack of professional supervision they experience around their media product. Longreach’s positioning of delivering Smart+Sound+Unbiasedadvice is bang-on for what our industry needs to return to, and I look forward to meaningfully contributing to the development of this agency by building responsive and accountable media solutions for our clients.”
Ricciardone said: “I have been really fortunate to work in some great agencies in my time and am excited by the vision outlined by Angela and John. We are closely aligned in our thinking and our belief that all media channels need to be considered on their merits, not their contribution to an agency’s bottom line.”