Leading strategist to join The Brand Agency

The Brand Agency announced today that Perth local and highy-regarded strategist, Elle Pound will soon join the agency, as Head of Insights.

Pound has spent the past six years in New York and Portland in North America growing the boutique strategy and insights firm, Galileo. As Executive Director, Elle helped clients like Tiffany’s, Lexus, Google, Facebook, Nestle, Pfizer, and the US Navy with brand building, refinement of communications strategies, innovation and product design, and consumer experience (CX) optimization.

She will jointly lead The Brand Agency’s strategic team, which now boasts brand planning, behavioural psychology, business and interactive strategists.

Nick Bayes, Managing Director, The Brand Agency said, “We have put a great deal of focus on attracting the best talent from across the spectrum of strategic disciplines and I’m very happy we have enticed Elle back to Perth. She will work closely with our growing strategic team which provides our clients with a depth and breadth of expertise that leads the WA market.”

Pound said she was looking forward to joining the agency in sunny Perth.

“The Brand Agency has attracted such a high calibre of talent in recent years, and the quality and creativity of the work being produced is a testament to that. I am grateful for the opportunity to work alongside these brilliant minds and eager to collaborate with reputable, purpose-driven local brands. And after years living in the rainy Pacific Northwest, I’m ambitiously hoping to hold productive weekly meetings at the beach.”