Kleenheat targets movers in follow up ‘Are you thinking about gas?’ work via The Brand Agency

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Kleenheat targets movers in follow up ‘Are you thinking about gas?’ work via The Brand Agency

To build on the “Are you thinking about gas?” brand campaign launched in May this year, Kleenheat and The Brand Agency have shifted gears to target people who are likely thinking about gas, the movers market.

 

The Mover’s campaign acknowledges that even though people may be thinking about gas at some point in their moving journey, they won’t be thinking about it for long. The moving journey can be a challenging time because of the little problems many people experience when moving house. Kleenheat takes the stress out of moving gas accounts with a quick and easy online sign up, so movers can get back to letting their lives flow!

The campaign is running across TV, online video, radio, OOH, digital and social, taking advantage of targeted environments, with bespoke creatives playing on the comedy of relatable scenarios to really connect with people moving home.

Carolyn Mooney, Business Director at The Brand Agency said, “As testament to the flexibility of the brand world we have created in collaboration with Kleenheat, not only can we tap into the times people aren’t thinking about gas but also more importantly, when they are. Those moments when people think about gas are few and far between, but when they do happen they are powerful brand opportunities. Well done to everyone involved in getting this to market.”

Executive Creative Director of The Brand Agency, Dean Hunt said, “Thinking about moving? It’s time to think about gas and that means thinking about Kleenheat. Simple!”

Debra Packer, Campaign Marketing Manager at Kleenheat said “Even though moving is a time when people do think about gas, people have more on their plate at that time than just moving gas account. When people think Kleenheat, we want them to know dealing with us is easy so they can quickly get back to thinking about the more important things in life.”

VIEW THE MOVERS 15s FILM

VIEW THE PACKING DIGITAL SPOT

VIEW THE TICK THE RIGHT BOXES DIGITAL SPOT

LISTEN TO THE RADIO SPOT

LISTEN TO THE RADIO PODCAST

Credits
Client: Kleenheat
Marketing Manager: Sasha Anderson
Campaign Marketing Manager: Debra Packer
Executive Creative Director: Dean Hunt
Senior Art Director: Neil Martin
Senior Copywriter: Dave Wilson
Strategy: Emily Coleman
Business Director: Carolyn Mooney
Account Director: Connie Trinh
Head of Media and Analytics: Angela Naaykens
Media Planner/Buyer: Tom Trefry
Producer (King Street): Caitlin Jacobs
Production Company: Sandbox
Director: Richard Vilensky
Executive Producer: Jenny Crabb
Producer: Maria Elena Amatulli
Production Manager: Dumi Mashinini
DOP: Mick McDermott
Offline Editor: Denzil Heerger
Online/Grade: Jaemie Manners
Sound: Cue Sound
Engineer: Nick Gallagher
Music composition: Mike Fragomeni

Kleenheat targets movers in follow up ‘Are you thinking about gas?’ work via The Brand Agency Kleenheat targets movers in follow up ‘Are you thinking about gas?’ work via The Brand Agency Kleenheat targets movers in follow up ‘Are you thinking about gas?’ work via The Brand Agency