KINN & Co. partners with MITP Agency on FOMO Freo account

KINN & Co. has recently teamed up with MITP Agency for the FOMO Freo account. The FOMO Freo contract covers creative content, digital & social strategy, media buying & events and activations for the precinct.

MITP, Creative Director & Co-Founder, Fraser Johnson, said: “After a year of building FOMO’s digital presence throughout the pre-launch & launch phases, we’re excited to partner with KINN & Co. who bring a world of experience to the table, enabling us to engage exciting events & activations for the precinct. We’re looking forward to bolstering FOMO’s already strong offering via community activations & digital amplification.”

FOMO Freo breathes new life into Fremantle’s Walyalup Koort. A beating heart entertainment precinct and destination for food lovers, art enthusiasts & thrill-seekers alike. With a number of vendors already established, including the brand new IGA Fremantle, Fry’d Ice Cream & Tokaido Sushi Train officially opening last weekend.

KINN & Co. bring a unique perspective to this project – not only living and breathing the Freo lifestyle as members of the community, but also as event producers and marketers who spend a lot of time thinking about what makes a place feel good.

KINN & Co., Managing Director, Kate MacKinnon, said: “Working with Sirona to develop a long-term placemaking strategy, and MITP to take that strategy digital has been immensely rewarding for our team. This type of project is where KINN & Co. shine; at the nexus of hospitality, entertainment & destination marketing.“

Sirona, Managing Director, Tyler Mackey, said: “FOMO is a carefully curated urban space that offers retail, entertainment, art, food and drink all in one place. It is a key component of the largest public-private infrastructure project in Fremantle’s history and the broader revitalisation of the Fremantle CBD. MITP and KINN & Co’s collective creativity and energy are a perfect fit for this project. We couldn’t have asked for better partners to help us launch and promote FOMO.”

Photo credit: MITP Agency