King Street, The Brand Agency’s content strategy and production division, is now working closely with Kleenheat to support its content needs. They recently developed a range of content to highlight the local gas provider’s ongoing sponsorship of the Perth Garden Festival.
As a WA born and bred company, Kleenheat has been presenting partner of the Perth Garden Festival since 2017 and was keen to develop engaging content demonstrating its support of Perth’s most popular garden and outdoor living event. Having proposed a strategy to guide content supporting this partnership, King Street developed a “Perfect Pairs” theme to remind us some things just go together perfectly – Romeo and Juliet, tomato and basil, gas and cooking – and highlight food pairings that make taste buds sing.
Content was brought to life using local chefs from Kleenheat’s main Perth Garden Festival activation, the Kleenheat Kitchen, with each sharing flavour combinations that inspire them. King Street produced branded content, including chef videos, GIFs and photography, aimed at encouraging engagement across Kleenheat’s content channels and maximising return on investment.
Client: Josh Nicholson & Bhavna Jagtiani
Strategy: Emily Coleman
Executive Producer: Katie Trew
Producer: Lauren Billingham
Production Company: King Street