Initiative joins Olympic-style engagement with The Salvos’ Crossroads West TSS Program

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Initiative joins Olympic-style engagement with The Salvos’ Crossroads West TSS Program

As the WA advertising and media industry is entering its 25th year supporting The Salvation Army’s causes, particularly the annual Oasis Ball, Initiative Perth is extending its support for the Salvos in helping connect young, disadvantaged people to real life experiences.

 

A group from Initiative Media has supported the Salvo’s Crossroads West Transitional Support Service (TSS) program which helps guide young people from supported care at Oasis House, to independence.

Initiative assisted in running a mini Olympics-style event with games that have a ‘fun’ spin on basic life skills some young people are unfortunately not taught throughout their upbringing. These include making a bed, pairing socks and working in teams. Other activities included a “Price is Right” game to guess the correct price of day to day products, as well as a focus on employment skills – all followed by a BBQ.

“The kids in the TSS program are an inspiring group of young people who have such a positive attitude and willingness to be involved despite many of their life experiences so far,” said Melissa Kenny, Initiative Partnerships Executive.

“It was humbling to get involved as positive role models for the kids in some ‘beat the clock’ activities that they responded to in the most enthusiastic ways.”

The TSS is WA’s response to youth homelessness and creates support programmes for young people 15-25 who are currently in care within the Oasis House or a part of the six independent living houses that are fully financially supported by the Oasis Ball.

Luke O’Sullivan, Managing Director of Initiative Perth said, “We’d welcome other businesses in advertising and media to support The Salvation Army and their programs like TSS. The industry already plays an amazing role with the annual Oasis Ball and we see programs like TSS as a way for us to engage one-on-one with the Salvos’ work, the young people and their challenges.”

Initiative joins Olympic-style engagement with The Salvos’ Crossroads West TSS Program Initiative joins Olympic-style engagement with The Salvos’ Crossroads West TSS Program