The Brand Agency celebrated success at the Good Design Awards, presented in Sydney last night.
Their work for the City of Armadale’s Active Armadale project was recognised in the Communication Design – Branding and Identity category, and for Foodbank WA’s Hungry Puffs campaign in Social Impact.
“We are excited to see both of these projects achieve success at this level and recognised alongside some of the region’s best design,” said Dan Agostino, The Brand Agency’s Head of Design. “The level and commitment from the team in delivering design projects that not only communicate effectively on a visual level, but also achieve social change is fantastic.”
The agency’s work for the City of Armadale has seen the City’s residents strive to become one of the fittest cities in Australia. Designed as an active movement, it delivered a platform for all City facilities, programs and initiatives and encouraged the whole community to live healthier and happier lives. The roll-out saw the brand extend beyond the walls of its newly constructed Fitness and Aquatic Centre and into the hearts of the community.
Continuing on from its recent success at Cannes, the agency’s Hungry Puffs campaign for Foodbank WA was also awarded in the Social Impact category. The main objective of the category is to recognise the role design can play in creating a better society, using creativity to improve pressing un-met social needs. The campaign helped provide over 600,000 meals to children across WA in the lead-up to Christmas. And it has been recently announced that Hungry Puffs will be stocked in over 200 IGA stores state-wide this year.
The awards are one of the oldest and most prestigious international design awards in the world and they are recognised by the World Design Organization as Australia’s peak international design program. This year’s awards showcased a diverse range of work, across 10 main design disciplines and 28 categories. An independent jury, comprising design, visual communication, engineering and architectural design experts, evaluated each submission against criteria for Good Design, Design Innovation and Design Impact.