Gatecrasher launches new campaign for Midland Brick to keep Double Clay Brick #1 in WA
Midland Brick and Gatecrasher have teamed up to launch a new integrated campaign designed to reinforce double clay brick as the smartest construction choice.
As the cost of energy continues to escalate and the regulatory environment for new builds to comply with new energy efficiency requirements tightens, West Australians are evaluating every aspect of their new home build.
Whilst intentions to choose double clay brick construction in WA remain strong, alternative construction methods have been gaining in momentum.
Gatecrasher’s Creative Partner, Adam Barker, said: “The multiple benefits of building double clay are extremely compelling when you put them all together, we just needed a simple and engaging way of telling the whole story. The idea of ‘there’s no other side to the debate’ seemed to fall into place so naturally.
“Director, Matt Pitcher, had his job cut out for him coordinating the complementary performances of the actors, and the result is pure charm.”
Denis Druzianich, Group Manager Retail Sales, Marketing and Export at Midland Brick, said: “Midland Brick has a rich history of producing ad campaigns and it was time to take our messaging to the next level, to keep double clay brick, and Midland Brick the #1 choice for building homes in WA and ensure that our bricks are recognised not just for their quality but also for the innovation, durability and sustainability that they represent. It was a pleasure to develop the Build Forever campaign with the Gatecrasher team.”
Credits
Client team: Denis Druzianich (Group Manager), Claire Perks (Brand & Marketing Manager), Lorraine Melville (Digital Marketing & Events Manager)
Account team: Tony Scampoli (Managing Director), Magda Wood (Senior Account Director), Sara Cunningham (Account Manager)
Creative Directors: Adam Barker, Lori Canalini
Senior Art Director: Henry Billington
Designer: Dan Triscari
Writer: Adam Barker
Director: Matt Pitcher
DOP: Elliott Nieves
Producers: Elsie Shaw, Jess Seinor (StirFry Productions)
Editor: Toby Bajrovic
Crew: Bassem Azer (AC), Dion Borrett (Gaffer), Michael Titter (Gaffer), Alex Blocher (Sound), Kate Farmer (HMUA)
Photography: Lori Canalini
Digital: Loudmouse Digital
5 Comments
Nice. Simply communicates a broad range of product benefits. Like the end tag line too. Now if only I can get myself a bloody brickie.
I do like the idea as a category ad. But couldn’t this ad belong to any brick company?
Agree but if you are market leader you make the most.
Potentially yes, but brikmakers closed down and austral provide a very limited range for project builders. So the market is very small, they’re competing with alternative construction methods over brick companies in WA. They need consumers, clients building a home to want to build in double brick if they are to remain in business
Fair enough. I have to agree with both replies. Thanks for the context.