Gatecrasher creates national HIF brand campaign that asks the question ‘What if?’

September 9 2021, 2:20 pm | BY Kim Shaw | 1 Comment
Gatecrasher creates national HIF brand campaign that asks the question ‘What if?’

Bringing to life HIF’s new strategic focus on greater customer ‘choice’, Gatecrasher has recently launched a new brand campaign based on the creative theme of ‘What if?’

 

Gatecrasher, Account Director, Magda Wood, said: “The campaign is designed to help establish the new positioning ‘Freedom to choose’ while at the same time creating strong brand linkage to the message, a challenge often faced in the alphabet soup of health insurance brand acronyms”.

“What if as a theme highlights that HIF members can enjoy a higher degree of freedom and flexibility. It also gives ownership of the message to the HIF brand through the distinctive visual treatment”.

HIF’s Chief Marketing Leader, Elizabeth Lefort said, “Having worked with HIF for over 5 years, Gatecrasher were the perfect partner for this project. The campaign came together collaboratively and quickly, with everyone involved realising how perfectly the creative theme of What if embodied HIF’s purpose.

“Our aim was to bring a real truth to this campaign. In essence, we wanted our audience to have an “oh that’s me!” moment. The energy of the campaign is in the delivery of the message. If you are left still pondering what if, you are probably with the wrong insurer.”

The campaign is running nationally in TV, social media and OOH.

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Gatecrasher creates national HIF brand campaign that asks the question ‘What if?’ Gatecrasher creates national HIF brand campaign that asks the question ‘What if?’ Gatecrasher creates national HIF brand campaign that asks the question ‘What if?’