Seen+Noted: Facebook celebrates skateboarding at the 2020 Tokyo Olympic Games in new campaign via Droga5

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Seen+Noted: Facebook celebrates skateboarding at the 2020 Tokyo Olympic Games in new campaign via Droga5

Facebook and part Aussie owned Droga5 New York have launched a new global campaign celebrating skateboarding’s debut at the 2020 Tokyo Olympic Games.

 

Says Andrew Stirk, vice president of global company marketing at Facebook: “Facebook is proud to celebrate skateboarding and its athletes around the world, as the sport takes the global stage in Tokyo for the first time. Skateboarding is a grassroots sport and culture, centered around connection and community. This work celebrates the authentic stories of skaters using our platforms to find each other, broaden the culture, and push the sport forward.”

Says Felix Richter, co-chief creative officer at Droga5: “The skateboarding debut at the Olympics this summer felt like the perfect moment to tell stories about how the sport has also evolved to become more inclusive and illustrate the role Facebook’s suite of apps have played — helping people find each other in sports and beyond — to build great things.”

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Agency: Droga5 New York
Creative Chairman: David Droga
Co-Chief Creative Officer: Felix Richter
Co-Chief Creative Officer: Tim Gordon
Group Creative Director: Thom Glover
Creative Director: Paul Meates
Creative Director: Tobias Carlson
Creative Director: Jonas Wittenmark
Senior Copywriter: Nico Baumann
Senior Art Director: Inna Kofman
Art Director: Macaihah Broussard
Copywriter: Nate Richards
Art Director: Sarah Karabibergian

Production Company: MJZ
Director: Juan Cabral
Director of Photography: Shabier Kirchner
Executive Producer: Emma Wilcockson
Producer: James Blom