Destination Perth ramps up digital capacity with appointment of Glide Agency

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Destination Perth ramps up digital capacity with appointment of Glide Agency

 Having recently engaged Bonfire for SEO optimisation, tourism organisation Destination Perth has appointed Glide Agency to enhance its seasonal campaign activity in-market.

 

Glide is producing branded content in the form of campaign logos, social animations, travel photography & videography, landing pages and strategic media buying across Facebook, Instagram, Google Search and Display.

“Glide is undertaking brand awareness with a full package of audience profiling, digital media buying and content production activity to promote Perth as a desirable leisure destination” said Glide CEO Es Chandra.

“Glide is also working with alongside Marketforce to distribute Destination Perth’s summer creative across outdoor / bus backs and radio from a traditional perspective” said Destination Perth CEO Tracey CinavasProsser (pictured).

“With Marketforce having the traditional media buying power and Glide the creative assets, we can all work together for a fully immersive campaign”.

Chandra presented at the recent AGM of the Perth Region Tourism Organisation T/A Destination Perth at Sandalford Wines to outline the strategy for the current and upcoming campaigns, which includes ‘Perth in Colour’ and ‘100% Summer 100% Perth’.