Having recently engaged Bonfire for SEO optimisation, tourism organisation Destination Perth has appointed Glide Agency to enhance its seasonal campaign activity in-market.
Glide is producing branded content in the form of campaign logos, social animations, travel photography & videography, landing pages and strategic media buying across Facebook, Instagram, Google Search and Display.
“Glide is undertaking brand awareness with a full package of audience profiling, digital media buying and content production activity to promote Perth as a desirable leisure destination” said Glide CEO Es Chandra.
“Glide is also working with alongside Marketforce to distribute Destination Perth’s summer creative across outdoor / bus backs and radio from a traditional perspective” said Destination Perth CEO Tracey CinavasProsser (pictured).
“With Marketforce having the traditional media buying power and Glide the creative assets, we can all work together for a fully immersive campaign”.
Chandra presented at the recent AGM of the Perth Region Tourism Organisation T/A Destination Perth at Sandalford Wines to outline the strategy for the current and upcoming campaigns, which includes ‘Perth in Colour’ and ‘100% Summer 100% Perth’.