This week, Chicken Treat has launched The Tempta Juicy ‘Que Range via &Partners. The new product launch is the first since &Partners’ appointment to the creative account in February this year.
The new ‘Trumps other burgers’ campaign features an arrogant Tempta Juicy ‘Que burger who thinks rather a lot of himself.
&Partners’ Managing Partners, Bryan Dennis and Dav Tabeshfar explained.
“The Tempta Juicy ‘Que, is an unapologetically arrogant burger. It’s got a lot going for it, and it knows it. Some people have compared the burger to US President Donald Trump, but that’s just fake news. The Tempta Juicy ‘Que has great, great taste.”
Chicken Treat Head of Marketing, David Harrison said, “The Tempta Juicy’Que range is probably our biggest burger yet, but in such a competitive category a disruptive and engaging campaign is important to connect with our target audience. We’re excited about seeing the &Partners concept in market and the reaction from burger lovers.”
The ‘Trumps other burgers’ campaign features TV, radio, outdoor and social media executions. Media was planned by Mindshare.
Head of Marketing: David Harrison
Brand Manager: Andrea Slinger
Creative Director: Bryan Dennis
Creative Director: Dav Tabeshfar
Project Manager: Sophie Brandsma
Production Company: Sandbox Productions
Senior Producer: Clint Logan
3D Animator: Paul Siciliano
Online Editor: Jaemie Manners
Sound Engineer: Brad Habib
Stills Photographer: Craig Kinder
Food Stylist: Ursula Nairn