How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
RAC: Look Up
Wunderman Thompson, Perth
The Look Up campaign for RAC encourages drivers to Look Up from their mobile phone when driving. The OOH executions of the campaign demonstrate in a visually simple way that by looking up from your phone, you actually see more of what’s in front of you on the road.