Book now for the 2022 PADC Skulls Awards: November 4th cut off for tickets
October 31 2022, 2:12 pm | | 8 Comments
Book your tickets now for the 2022 PADC Skulls Awards to be held at Fraser’s Restaurant in Kings Park on November 18th.
Tickets for the 2022 PADC Skulls, on November 18th, are selling fast and time is running out to purchase before November 4th.
Dress code is cocktail attire.
The 2022 Master of Ceremonies will be none other than Perth boy, comedian, actor, television and radio presenter – Joel Creasey. WA legend Charlie Bucket will also be spinning tunes after the award show formalities have concluded.
Ticket prices for the November 18th awards night are:
Deadline 4th of November, 2022
PADC Member: $225+GST
Non-Member: $285+GST
Purchase your tickets now at https://events.humanitix.com/padc-skull-awards-2022
8 Comments
Who are the judges this year? Is this published anywhere?
Curious: It’s all up on our FB and Insta 🙂
Ok. Took a look and found some Insta posts. So PADC no longer has specialist juries? Would have been nice to know that before we entered non-advertising categories.
From 12 jurors only 2 women? 17%! Wow. Welcome to 1993.
From 12 jurors only 1 that’s not an ad creative. No directors, sound creatives, designers, producers?
So my craft and diamond entries were judged by a jury with next to zero experience in the area?
At least we’re back at Frasers.
Hey Disappointed Sista (I can’t tell you how annoying pseudonyms are when you’re trying to have an adult conversation about important topics).
Thanks for your feedback. As ever, the Club is open for discussion and feedback via our email addresses for Club Manager Tia Brazier at admin@padc.com.au and Club President Josh Edge at president@padc.com.au. We also have a wide committee contact list with multiple points of contact, socials that are run by Committee volunteers, and regular posts on WA CB. Just so you know, member feedback re: PADC email lists has been that the majority of agencies are locking out external info emails as spam (as well as staff regularly shifting around so emails go out of date quickly) so socials, CB and the PADC site are the best places to include info on the PADC comings and goings. You shouldn’t have to search for info far as we regularly promote our posts across socials for judging etc.
As far as the judges makeup themselves, we have tried really hard to make sure there a diverse ranges of voices on a panel over the past 3 years, including multiple countries’ and market size perspectives, previous and current expertise, gender and racial diversity, and appropriateness to judge. After a really solid run of gender-diverse panels over the past 3 years across both Diamond Skulls and PADC Skulls, we had an unfortunately (and unusually) large proportion of last-minute drop-outs from the female contingent of panellists for a variety of health/workload/timing issues which we had no control over. It was unfortunate, and certainly not by design, but we were really happy with the diversity of voices and perspectives that we were able to bring together, including a non-binary judge and others that brought some well-balanced perspectives to the table. We take this stuff seriously, but we’re also operating on the (seriously dedicated) volunteer resources we have available. I have personally reached out to the wider industry on several occasions to ask for help and network connections with judges, as it’s one of the most important parts of the PADC remit from an awards perspective. That support has been sadly lacking for the most part – if I knew who you are and you had ideas to help I would be more than happy to reach out to you. More enthusiastic, capable and willing judges for small-market award shows who are willing to put aside hours of their time to judge are always appreciated.
The PADC Skulls as a whole are judged by 4 seperate specialty panels, which are chosen by interviewing each judge and determining their skill set, their ability to tap into broader resources and ask questions of ancillary support judges if possible throughout the process, and their overall expertise in the judging categories they’re responsible for. The juries are:
1. Marketing Communications Jury
These are awards which represent work that delivers a marketing communications outcome, with creative solutions as the key outcome. This jury will also oversee the Creative entries for the PADC Diamond Skulls, which consists of a portfolio of 3 pieces of work.
2. Brand & Design Jury
Award show categories which focus on design both in traditional means and digital mediums. This jury will also oversee the Design entries for the PADC Diamond Skulls, which consists of a portfolio of 3 pieces of work.
3. Creativity & Craft Creativity & Craft judges the contribution a specific craft has made within the overall context of the creative work. This jury will also oversee the Craft entries for the PADC Diamond Skulls, which consists of a portfolio of 3 pieces of work.
4. Metal Review & Best of Show Jury
This jury reviews all work, and awards metal shortlisted by the above juries. It also selects a single entry as Skulls Best of Show. The jury is made up on members from the other juries, overseen by the Chairman of Skulls.
Each judge has an extensive review period to view all of the work in their own time, and discuss with their extended networks of specialty craftspeople, production resources, strategy departments, and any other resources which may be relevant. Indeed, we encourage them to do so. Again, if you want to know more about how the process works and how it can be improved, you only need to email (or better yet, get involved).
In the world of production, in particular, our experience has proven time and time again that getting a single specialty editor (for example) to commit time to an entire category of award show is really hard (if not impossible – our ‘long list’ of people contacted is much, much longer than the final panel who agree to be part of it). So we try to make it possible for specialty advisors to contribute without being responsible for an entire category, which seems to have served the Club well over the past few years of judging. Of course, we’re always hoping for more people to join the Committee, be part of helping us make things better and more robust, and continue to make the PADC Skulls one of the best small-market awards shows in the world. Anecdotally, our reputation amongst the other Australian state awards show is very high, I think deservedly so, and we take that responsibility seriously.
Next year, mostly as a result of COVID restrictions finally lifting, flight prices returning to somewhat normal, and a major Platinum Sponsor in The Market Herald (for which the Club is eternally grateful), we’ll most likely have the renewed opportunity to travel internationally for in-person judging in a small-market ‘sister city’, which tends to make grabbing a local, diverse and time-poor judging contingent run much smoother. Hopefully that addresses your issues outlined above.
It’s easy to sit in the grandstand and have an opinion. Whatever anyone thinks about PADC there has to be a considerable amount of respect for the time and dedication of the chief VOLUNTEER, Josh Edge.
Damn, I was going to book a table for the band but we’re playing at Optus that night. Would it be cool to crash the after party?
I don’t think anyone doubts Josh’s dedication to the cause through a tough period, however that doesn’t mean there can’t also be legit concerns about who’s judging our work. There are grumblings about the choice of the chair of judges (for reasons I’m sure Josh is aware of) and the lack of gender and experience diversity on the jury. There may be reasons for this, but there always are. It doesn’t change the fact that the jury as it is, looks very old school middle-aged blokes of advertising. Much like a 90s creative department. Sorry, but that is the reality.
Josh, to your comment, there are a myriad of reasons that people aren’t comfortable with putting their names to comments in a small industry like Perth. Getting defensive doesn’t help further the conversation and the debate. The fact is many of us don’t see this jury as representative of our lived experience. I think it would be more helpful to acknowledge that and pledge to improve it. Other award shows have managed to address these issues successfully- are there changes that could be made to the judging process that could make more female creatives willing to put their hand up?
@respect, I really hope my clumsy attempts at open and honest responses to PADC feedback on the CB blog aren’t taken as an attack on peoples’ lived experience. I would also hope that nobody is a (privately) harsher critic of the things the Club could be doing better than myself and the Committee – we love the WA industry and want everything about it to be better. There is always so much we could improve, at every level – including my personal desire to help support a female President to lead our commercial creativity industries with a different perspective. The task is Sisyphean, but rewarding.
I hope my call for honesty and clarity in terms of anonymous feedback isn’t taken as defensive – as somebody who has made the difficult choice to use my real name on blogs like CB since the beginning of time (with attendant personal blowback and career impact, I’m sure), I would’ve hoped that it was taken as a mark of respect for our peers in the industry and a call for us all to be more transparent with one another. I’m certainly not immune to the hassles that come from being a public advocate of issues that piss some people off. However, I recognise that this isn’t possible for everyone, so I will publish my email again for anyone who’d like to get in-depth and confidentially chat through experiences, problems, and solutions. It’s frustrating that I’ve published my email, phone number, and various other ways to hassle the PADC in a constructive way to work through individual’s obvious passionate ideas, over a couple of years of CB responses now, and I’m still yet to have anyone from the wider industry (outside of the Committee) reach out directly to discuss this stuff. Posts on CB are one way to raise the red flag, but the next step is direct action and being part of the solution. Let’s figure it out together! And buy your PADC tickets today!
president@padc.com.au
admin@padc.com.au
0403 067 204