After almost 3 decades in business respectively, BirdBrain and Luminosity have rebranded to Distl, becoming one seamlessly integrated agency.
Offering a combination of strategy, branding, web and digital marketing, the Jolimont based agency provides businesses across the country with a unique, all-in-one solution.
Distl Director David Metcalf says: “most agencies in Australia specialise in one or two of these key areas, opting to partner with other businesses or outsource to contractors to fill the gaps in their expertise.”
“With the capability to complete their full spectrum of services all in-house, Distl offers a more holistic approach that goes beyond the pursuit of business growth,” said Metcalf.
“There is an industry tendency to perceive growth as the ultimate goal, with agencies competing on specific metrics that may only yield short term results. By looking at the big picture, Distl help businesses achieve meaningful objectives, sustainable growth and ultimately build long term resilience.”
No stranger to the perils of unsustainable business growth, Metcalf has learned the key to business success is to focus on building equity.
“Equity is value. It’s merit. Quality. Worth. Sometimes measurable or commercial. Sometimes intangible or emotional. It’s the critical mass your brand needs to survive and creates the momentum it needs to thrive,” said Metcalf.
Instead of chasing growth for the sake of it, Metcalf shifted his approach toward building something meaningful for his client’s businesses, as well as his own. Under his guidance, BirdBrain and Luminosity has evolved their focus to building and communicating growing equity into their client’s brand.
“The two teams found a renewed sense of purpose, but it soon became clear to us the business could not continue to operate effectively as two separate brands. We had two teams working side by side, but not quite in sync,” said Metcalf.
“Individually, we were making some good things happen, but now with a more cohesive vision we believe we could be unstoppable.”
For more information on Distl, click here.