Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Tiffany Rolfe, EVP chief creative officer US, R/GA.
Winner: Refuge ‘Surfaces‘. This was powerful for me because it reframed my experience I’m living right now. There’s been a silver lining to all of this in that I’ve spent more time with my family, together safely. But while lockdown and “staying home” is a way for most of us to stay safe right now, this isn’t the case for women in abusive relationships. There has been a major increase in domestic abuse during this time. This film highlights a story of someone who escaped and gives women out there information and a respite with the Refuge organization.
Runner-up: Sydney Film Festival ‘Stories‘. A powerful statement about how important it is to tell diverse stories. But next time maybe showcase more diverse talent to make the point more meaningful. Continue reading on Bestadsontv.com…