Bestads Six of the Best Reviewed by Rod Henriques, ECD, Grabraz & Partner, Hamburg
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Rod Henriques, executive creative director, Grabraz & Partner, Hamburg.
Winner Axe ‘Oops I Forgot This at Your Place Collection‘. I found this idea brilliant. It is more than a film; it’s a platform. Product usage and fragrance duration done in a clever way. We’re all used to see films with traditional application scenes but in this case the product plays a different and more important role. Since scents have the power to bring us great memories, why not use this in our favor as well? Also, big props to the copywriters, I am a huge fan of slapstick humor. READ MORE…