Bestads Six of the Best Reviewed by Peter Defries and Alan Wilson, creative directors, Publicis NYC

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judges are Peter Defries (left) and Alan Wilson (right), creative directors at Publicis New York (but currently residing in their respective living rooms).

BEST TV
Winner: The clear winner for us this week was Facebook ‘Never Lost‘. This was an incredible example of the power of the spoken word. There’s been a lot of manifesto-over-found-footage ads recently, but this one really struck a chord. The slow visual build from emptiness to human connection, under the slightly off-beat rhythm of the poetry “I love people’s faces,” works perfectly. The end line then lands the spot nicely with Facebook’s purpose as an inherent facilitator of human connection in this current crisis, and what they can do to help. Continue reading on Bestadsontv.com…