Bestads Six of the Best Reviewed by Marcelo Rizerio, creative director, CP+B Brazil

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Marcelo Rizerio, creative director at CP+B Brazil.

BEST TV
Winner: IKEA Russia ‘Waste‘. First of all, this spot TV was just fantastically produced and directed. It draws the viewers in, and it’s a perfect example of a campaign that really entertains the audience. Furthermore, it managed to address a serious topic in the most unexpected way: giant pieces of foods falling from the sky set to an awesome soundtrack which made the whole spot feel like some sort of cinematic poetry. The subject matter of food wastage is something that can be being talked about all year round, but the idea to choose Christmas to educate people on this issue was a smart choice as it escaped the cliche of the “happy family” that we associate with most Christmas ad campaigns, which is why IKEA’s posture was even more unique and relevant. READ MORE…